Post the best moments from episode 2 of Animal Control season 5

Episode 2 airs Sunday October 4 at 8:30pm on Fox, right after The Simpsons, and it streams the next day on Hulu. Post the best clips to keep people watching week to week.

Five things to get right in the caption:

Name the show and the season: "Animal Control season 5".
Tag @animalcontrolfox.
Include the hashtag #animalcontrolfox.
Mention that it airs on Fox.
Mention that you can watch it on Hulu.

Write it like you already watch the show. The caption should sound like a fan talking to other fans, not a trailer voiceover. Name the character, name the precinct, lean on the running joke. "frank pretending he has no heart until a puppy walks into the room" lands harder than "watch episode 2". Say the thing only a viewer would say, then name the show so everyone else can follow.

Week two is where a season is won or lost. The premiere brings people in once. Episode 2 is the one that decides whether Sunday at 8:30 becomes a habit, so point the caption at this week rather than at the season in general.

On your hashtags. #animalcontrol belongs to real animal control officers posting real calls, so a post carrying that tag alone goes to people looking for a shelter instead of people looking for the show. Use #animalcontrolfox, and put the character names in your tags.

What worked on our last FOX campaign, from reading 58 million views of fan edits:

End your caption on a direct question. That is what fills the comments and drives up engagement rate.
Name a character. People show up for Frank, Shred, Emily and Victoria by name.

Here's how to use Wide Worlds: